Waking Life 2025 — Actual Results
Jun 18–23 · Simplified VAT Regime
Total Revenue
€32,001
6 operating days
Target exceededVariable Costs
€13,455
incl. 30% WL commission
42.0% of revFixed Costs
€6,488
truck + staff + setup
Net Profit
€12,057
operating margin
37.7%Bowls Sold (est.)
~2,688
avg €11.91 ticket
57.9% contrib.Revenue & Contribution by Hour
AGGREGATED · ALL OPERATING DAYS
Time Segments
TOTAL CONTRIBUTION
Valley (0–10h, 23h)€1,735 · 9.4%
Mid (11h–16h)€6,220 · 33.5%
Peak (17h–22h)€10,591 · 57.1%
Hourly Activity Heatmap
GREEN = ABOVE BREAK-EVEN · RED = BELOW · NUMBER = UNITS SOLD
Revenue by Day
GROSS SALES · 6 DAYS
P&L Summary
WAKING LIFE 2025 · NO VAT DECLARED (SIMPLIFIED REGIME)
| Item | € | % |
|---|---|---|
| Gross Revenue | 32,000.86 | 100% |
| — WL Commission (30%) | -8,700.24 | -27.2% |
| — Ingredients | -4,755.10 | -14.9% |
| Gross Contribution | 18,545.52 | 57.9% |
| — Fixed Costs | -6,488.27 | -20.3% |
| Net Profit | 12,057.25 | 37.7% |
🍉 Watermelon Slices — Price Sensitivity (New 2026, WL Only)
COST: ~€0.108/serving (180g @ €1.80/kg) · WL COMMISSION 30% ON NET PRICE · VAT 6%
Bowl Cost Breakdown — 2026
Price: €14 · VAT: 13%
Selling Price (incl. VAT)
€14.00
€12.39 ex. 13% VAT
Base Bowl Cost
€1.001
without protein
Avg Cost w/ Protein
€1.942
avg 3 proteins
Extra Protein Add-on
+€1.50
revenue per bowl
Jalapeño Add-on
+€1.00
negligible cost
Base Bowl Ingredient Composition
COST PER INGREDIENT · PER SERVING (no protein)
Net Profit per Bowl by Protein — WL vs PS
FROM YOUR SPREADSHEET · WL: after 30% comm · PS: after fixed fee allocation
🍉 Watermelon Tuna ★ Best Net Profit
PROTEIN VARIANT · LOWEST COST = HIGHEST MARGIN
€7.17
Net profit/bowl · Waking Life ★ Best
€10.89
Net profit/bowl · Primavera Sound ★ Best
| Protein cost | €0.503 |
| Base bowl | €1.001 |
| Total cost | €1.504 |
| WL break-even | ~1,003 bowls ★ |
| PS break-even | ~946 bowls ★ |
🫘 Black Bean Ceviche
PROTEIN VARIANT
€6.77
Net profit/bowl · Waking Life
€10.49
Net profit/bowl · Primavera Sound
| Protein cost | €0.898 |
| Base bowl | €1.001 |
| Total cost | €1.899 |
| WL break-even | ~1,062 bowls |
| PS break-even | ~981 bowls |
🧊 Tofu Ceviche
PROTEIN VARIANT · HIGHEST COST → LOWEST NET PROFIT/BOWL
€6.25
Net profit/bowl · Waking Life (lowest)
€9.96
Net profit/bowl · Primavera Sound (lowest)
| Protein cost | €1.424 |
| Base bowl | €1.001 |
| Total cost | €2.425 |
| WL break-even | ~1,151 bowls |
| PS break-even | ~1,033 bowls |
WL Fixed Costs by Category (2026)
€7,191 TOTAL
Why Watermelon Gives the Best Net Profit
SAME SELLING PRICE €14 FOR ALL — LOWER INGREDIENT COST = HIGHER NET. COMMISSION IS IDENTICAL (30% OF SAME PRICE)
2026 Festival Projections
Separate fixed cost structures
🎪 Waking Life
Commission 30% on net price · Fixed: €7,191WL Fixed Costs
€7,191
truck+setup+staff
Break-Even (avg)
983
bowls needed
2025 Actual Profit
€12,057
at ~2,688 bowls
Best Protein (WL)
Watermelon
€7.17 net/bowl
WL Profit vs Bowl Volume
PRICE €14 · 13% VAT · 30% COMMISSION ON NET
WL Scenario Table
NET PROFIT BY VOLUME · ★ = 2025 BASELINE
🎵 Primavera Sound Porto
Fixed fee €5,500 included in €10,294 total fixedPS Fixed Costs
€10,294
fee+truck+setup+staff
Break-Even (avg)
937
bowls needed
Projected (2,500 bowls)
—
profit estimate
Best Protein (PS)
Watermelon
€10.89 net/bowl
PS Profit vs Bowl Volume
PRICE €14 · NO COMMISSION — FIXED FEE MODEL
PS Scenario Table
NET PROFIT BY VOLUME
Combined Season — WL + Primavera Sound
BOTH FESTIVALS · SEPARATE FIXED COST STRUCTURES
Scenario Builder
Independent controls per festival
🎪 Waking Life
PRODUCTS
🧉 Club Mate
🍉 Watermelon
🌶️ Jalapeño
💪 Extra Protein
🍜 Bowls sold2,688
💰 Bowl price (€)14.00
📅 Festival days5
🧉 Mate attachment rate15%
🍉 Watermelon units/day50
🍉 Watermelon price (€)€3.00
🌶️ Jalapeño attachment20%
💪 Extra protein attach.10%
👥 Staff cost (€)€3,000
🏗️ Other fixed (€)€4,191
Waking Life — Result
Bowl Revenue€0
Club Mate—
Watermelon—
Jalapeño—
Extra Protein—
Total Revenue€0
— Commission (30%)€0
— Ingredients€0
Gross Contribution€0
— Fixed Costs€0
NET PROFIT€0
Margin0%
Break-Even0
WL Waterfall
🎵 Primavera Sound Porto
PRODUCTS
🍉 Watermelon
🌶️ Jalapeño
💪 Extra Protein
🚫 No Mate
🍜 Bowls sold2,500
💰 Bowl price (€)14.00
📅 Festival days4
🍉 Watermelon units/day50
🍉 Watermelon price (€)€3.00
🌶️ Jalapeño attachment20%
💪 Extra protein attach.10%
👥 Staff cost (€)€2,000
🏗️ Other fixed (€)€8,294
Primavera Sound — Result
Bowl Revenue€0
Watermelon—
Jalapeño—
Extra Protein—
Total Revenue€0
— Ingredients€0
Gross Contribution€0
— Fixed (incl. €5,500 fee)€0
NET PROFIT€0
Margin0%
Break-Even0
PS Waterfall
Combined Season
BASED ON CURRENT SLIDER VALUES
WL Revenue
€0
WL Profit
€0
PS Revenue
€0
PS Profit
€0
Season Profit
€0